December 2008 (1)
November 2008 (1)
September 2008 (2)

Sunday, December 7, 2008

The Fans Don't Matter

NASCAR's season-ending, self-congratulatory gala is not for the fans.  Nor is it intended to be.

It is the time for sponsors to get a moment in the spotlight.  NASCAR sponsors and team sponsors all pose for pictures while checks are handed out.

If you thought the drivers talked too much about their sponsors at the track; just wait until you hear them shill at the banquet.  It is a rare awards banquet when something memorable happens.

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Monday, November 17, 2008

Value

Value.

That's what all of us are looking for in our money right now.  Value.

If you're spending the money you've worked so hard for, you want to feel like you're getting something valuable in return.

There are plenty of track operators, right now, who can take a lesson in value from Texas Motor Speedway's Eddie Gossage. 

Gossage understands that race tickets are expensive...and that, if you want fans to return, making it feel like they're attending something big...something special...is important.

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Wednesday, September 24, 2008

When the Mighty Fall

I know there aren't a lot of fans who are heart-broken about Kyle Busch's sudden fall from championship-leader to distant also-ran.

But, if it were Dale Earnhardt, Jr...well, that would be another story...wouldn't it?

We'd be hearing what a horrible thing the Chase is...and how it's totally unfair.

But, here is the bottom line.  It is what it is.

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Wednesday, September 17, 2008

Angling to Lose a Privilege

Fans who feel a need to continue ripping Clint Bowyer for his in-car comments about Michael Waltrip at Bristol...need to get over it (or get a life).

If this MINOR event slipped through the cracks of your life...after Bowyer was involved in a wreck at Bristol, ESPN aired some in-car comments made by Bowyer to his crew chief, Gil Martin, saying basically that Waltrip was the worst driver in NASCAR.

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