The Alltel Pit Reporters

The ALLTEL Pit Reporters is a unique forum that brings together the nation's top motorsports media for an hour-long roundtable discussion on the racing issues of the day.

Brett McMillan, veteran motorsports broadcaster and sports reporter for WBT Radio in Charlotte is the host of The ALLTEL Pit Reporters.

If it happened during last week's race, or is a hot topic for this week's race...you'll hear it discussed on The ALLTEL Pit Reporters.

Along with McMillan, scheduled panel members include; Monte Dutton, The Gaston Gazette; Jim Utter, The Charlotte Observer; Ralph Sheheen, Speed; Rick Allen of Speed; Phil Parsons of Speed; Bob Pockrass of NASCAR Scene; Kenny Bruce of NASCAR Scene; Ben White of NASCAR Illustrated; John Roberts of Speed; Jeff Hammond, Fox Sports; Sean Pragano of Fox Sports; and Dustin Long of Landmark Newspapers.

The ALLTEL Pit Reporters airs on 200 PRN stations across the nation.

Blogs

Sunday, December 7, 2008

The Fans Don't Matter

NASCAR's season-ending, self-congratulatory gala is not for the fans. Nor is it intended to be.

It is the time for sponsors to get a moment in the spotlight. NASCAR sponsors and team sponsors all pose for pictures while checks are handed out.

If you thought the drivers talked too much about their sponsors at the track; just wait until you hear them shill at the banquet. It is a rare awards banquet when something memorable happens.

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Posted by Brett McMillan | Post a comment | Comments (0)

Monday, November 17, 2008

Value

Value.

That's what all of us are looking for in our money right now. Value.

If you're spending the money you've worked so hard for, you want to feel like you're getting something valuable in return.

There are plenty of track operators, right now, who can take a lesson in value from Texas Motor Speedway's Eddie Gossage.

Gossage understands that race tickets are expensive...and that, if you want fans to return, making it feel like they're attending something big...something special...is important.

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Posted by Brett McMillan | Post a comment | Comments (0)

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